1. General Information of the Banking Institution |
Before going into detail to study the work of your department and its currently active programmes, I would like to ask you some general questions about the banking institution. In this regard, in order for us to know the history of the banking institution, its mission and its vision for the future, can you tell us…? |
1.1. What are the corporate values of the banking institution (culture/managerial philosophy)? |
1.2. How are concepts of identity, corporate social responsibility, corporate image and reputation defined by the banking institution? |
1.3. What identity do you think your banking institution seeks? |
1.4. You have (not) mentioned corporate social responsibility (CSR) as one of the dimensions that make up the corporate identity of your banking institution. What is the exact role that this aspect plays in your organization? How does the banking institution perceive itself with respect to CSR? |
Now I would like to talk briefly about your department and its role in the organisation… |
1.5. Department history |
1.6. Composition and structure |
1.7. Subjects/work areas |
2. Corporate Social Responsibility of the Banking Institution |
Your banking institution conducts a great number of activities oriented toward the advancement of society’s demands and increasing the presence of the institution itself. I would now like to spend a little time analyzing these particular programmes. |
2.1. First of all, can you please tell me, in your opinion, what responsibilities your banking institution has toward each of its stakeholders? |
2.1.1. Customers |
2.1.2. Employees |
2.1.3. Shareholders |
2.1.4. Society |
2.1.5. Others |
2.2. In the particular case of your institution, how are the social actions that it carries out decided upon? |
2.3. Best x265 player for pc. CSR initiatives of the banking institution, sort out by stakeholders |
2.3.1. Customers |
2.3.2. Employees |
2.3.3. Shareholders |
2.3.4. Society |
2.3.5. Others |
2.4. Does the banking institution try to communicate all of these actions to its stakeholders? |
2.5. Through what means does the banking institution communicate these actions? |
2.6. What effect do you want to have on the different stakeholders? |
2.7. Do you think this is being achieved? What image do you think these groups have of the CSR of the banking institution (effort-outcome relationship)? |
2.8. What direct and indirect outcomes does the institution achieve with its CSR practices? |
The main purpose of this research is to study the CSR image of banking institutions from a customer’s point of view… |
2.9. Can you tell me what you think the client’s perception regarding the CSR of the banking institution is? |
2.10. Does the organisation have an established procedure for knowing the client’s opinion about this concept? |
2.11. If yes, how does the institution use this information? |
2.12. Do you think that CSR is an important criterion for the client at the time of making a decision related to banking services? |
2.13. Finally, what do you think should be done (in what line of work) to make clients aware of CSR? |